You may be wondering, what exactly is clean beauty? Clean beauty defines products that are mindfully created without toxic ingredients, synthetic preservatives, or anything that could be potentially harmful to use. Jane Iredale adheres to all of this, bringing us skincare makeup that performs. Their mission has always been about clean beauty and they’ve developed products that are skin strengthening, nourishing, and sensitivity & allergy tested. Many of their products contain antioxidants which help to fight free-radicals and combat oxidative stress on the skin. You’ll also find the letters SPF on a variety of their products which is a major win! We could go on about all of the skincare benefits of using Jane makeup but let’s go over how to build the perfect makeup routine that can be viewed as an extension of your skincare routine. Jane Iredale has a specific way of doing things so the application process is crucial!
Prep & Prime
Primers prep the skin and allow for a smooth surface for the makeup to adhere to. Additionally, they help the makeup to last longer. Jane offers a variety of primers to choose from based on your skin type. If you’re on the drier side or just want that “lit from within” glow, opt for the Smooth Affair® Illuminating Glow Face Primer. If you’re worried about looking like a disco ball, the Smooth Affair® Brightening Face Primer will do! They also have the Smooth Affair® Mattifying Face Primer if you run a bit oily or you’re after a matte look.
Choose a setting spray & set between each step
If you’re not already familiar with the process of using Jane Iredale makeup, this may seem a bit weird to you but trust us on this one! Spritzing the face between each step will melt the mineral makeup into your face, set it, and create the most natural finish.
There are a few different Hydration Sprays to choose from so go ahead and pick based on your skin type or simply based on the scent! Each spray is formulated with different ingredients and is accompanied by a different aroma.
POMEGRANATE SCENT
Provides powerful antioxidant protection and is indicated for all skin types.
ORANGE & GRAPEFRUIT SCENT
Helps balance skin’s oil production and pH and is indicated for oily or acneic skin.
YLANG YLANG SCENT
Helps alleviate dryness and sensitivity and is indicated for dry or dehydrated.
LAVENDER SCENT
Helps calm redness and irritation and is indicated for dry skin.
Pick a Base
Whether you want a touch of coverage, or full coverage, liquid foundation, or powder, Jane has something for you! You can wear any of these foundations on their own or pair a liquid foundation with the powder of your choice - just remember to do a quick spritz of your Hydration Spray in between!
HydroPure™ Tinted Serum with Hyaluronic Acid & CoQ10 is not only blurring lines on your skin, it’s also blurring the line between skincare and makeup. It’s an ultra-hydrating tinted serum with Hyaluronic Acid that helps plump, soothe, blur, and even skin tone with sheer coverage for a dewy, youthful look.
Glow Time Pro™BB Cream SPF 25 whether you’re headed to the beach and want extra coverage with your SPF or you’re looking for dewy, everyday makeup, this one is a great pick. It’s a weightless, skin-loving BB cream with a radiant satin finish, SPF 25 broad spectrum sun protection and long-lasting, transfer-resistant coverage.
Dream Tint® Tinted Moisturizer SPF 15 is a lightweight formula with more coverage than you’d expect. It’s hydrating and water-resistant with SPF 15. 100% vegan and always cruelty-free.
Amazing Base® Loose Mineral Powder SPF 20/15 for the lightest coverage, sweep on this airy mineral foundation with a luminous finish that feels like silk.
PurePressed® Base Mineral Foundation SPF 20/15 is the #1 best-selling one-step foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish.
A little goes a long way with all of these products and they work best when blended well into the skin using the appropriate foundation brush. Use a dense, firm brush for a full coverage application or a fluffy brush for a lighter application. Finish with a spritz of your favourite Hydration Spray for a second-skin look and long-lasting wear,
Powder-Me SPF® 30 Dry Sunscreen is another honourable mention but does’t quite fall into the category of foundations. While it still offers a touch of coverage, it is a weightless, dry, physical SPF 30 broad spectrum sunscreen for face, body and scalp. It comes in a refillable flow-through vegan brush. The best part about this sunscreen is that it applies effortlessly over makeup so you never have to choose between sun protection and keeping your makeup intact. It’s the perfect beach bag companion or mid-day makeup touch up.
Now that we’ve covered the basics, we can get into the fun stuff like eyes, lips, and cheeks! Jane Iredale has an extensive amount of products to spice up your look but we’ve highlighted a few must try items from the brand.
PurePressed® Eye Shadow Palette: The only eyeshadow palette you need. It’s a versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks. Gentle & safe for sensitive eyes.
Beyond Matte™ Lip Stain: Rich, long-wearing matte liquid lipstick formulated with plant-based oils that condition and protect for a chic, beyond matte look and powerful payoff.
HydroPure™ Hyaluronic Lip Gloss: A soft gloss that combines lasting hydration with the lip-loving benefits of a balm for fuller, supple lips.
Glow Time® Blush Stick: An effortless way to add dimension and color to your face. It’s a creamy, multitasking blush stick for buildable, blendable color and a healthy, radiant flush.
You should never feel bad about the makeup that you’re putting on your skin and Jane Iredale ensures that you don’t have to. If you want makeup that is full of skin healing ingredients, it may be time to swap out some products and give your makeup bag a glow up.